A growing SaaS business using AI to analyse customer service conversations, train
call handling staff and enhance the user experience for millions of consumers has
raised £2.25m of investment in a round led by NPIF II – Praetura Equity Finance
which is managed by Praetura as part of the Northern Powerhouse Investment Fund
II.
Manchester-based Mojo-CX has developed a suite of tools, including an AI team
leader called MO and an agent assistant called JO, to help businesses analyse
digital and voice conversations, with the aim of providing useful insights for call
handlers and businesses to improve their customer service.
A third tool, CECE, uses AI to provide analysis into customer conversations, which
Mojo claims can help teams reduce the time from an insight question being asked to
the analysis being available by up to 99%. The AI insight can then be used by
advisors to understand best practice for handling enquiries and finding a resolution
for customers as efficiently as possible, helping boost loyalty and revenue over time.
Mojo, which also has an office in Birmingham, was founded by CEO Jimmy Hosang
in 2018, will use the investment to develop its technology by introducing new
features, such as voice AI and automated quality assurance to benefit agents in real-
time. The business also plans to double the size of its sales and engineering teams
to grow its strong customer base, which includes Concentrix, AA and Fiserv.
The £2.25m investment included £1m from the Northern Powerhouse Investment
Fund II, and investment from River Capital’s fund:AI and Mojo’s existing investors the
Greater Manchester Combined Authority (GMCA), and Foresight – from the
Midlands Engine Investment Fund (MEIF).
Jimmy Hosang, CEO of Mojo-CX, said: “We’re absolutely thrilled to receive this
investment from NPIF II – Praetura, as well as River Capital, Foresight, the Greater
Manchester Combined Authority and MEIF, which will be instrumental in driving the
next stage of growth for Mojo-CX. With this new injection of capital and ideas,
MOJO-CX will accelerate our vision of redefining customer contact, for customers,
for brands and for employees through the use of AI. As a proud northerner, this
funding also allows us to deepen our commitment to the region by creating high-
quality jobs and fostering a thriving tech community here in the North West. This is a
pivotal moment for MOJO as a business and for the contact centre market, and I
can’t wait to see what we can achieve in this space.”
Michael Rees, investment manager at Praetura Ventures, said: “Businesses are
looking for ways to stand-out against their competitors, and improving the experience
for customers is a key way of doing this. Mojo’s tools are already having a significant
impact by providing businesses with tangible data and insights to improve the quality
of their customer service functions.
“We’re proud to be backing another proudly northern company, which has identified a
clear gap in the market for a suite of analytics, monitoring and training tools for
contact centres, which are essential to every business’s consumer reputation and
bottom line. We look forward to supporting Jimmy and the team with more than
money as they explore new ways to grow and meet demand.”
Sue Barnard, senior manager at British Business Bank, said: “The rollout of AI
will transform the processes that businesses adopt and use as they grow, and it is
brilliant to see companies like Mojo – delivering this technology transformation in the
North West. Innovative companies are a key part of economic growth and we are
looking forward to seeing more of these types of businesses emerge in the future.”
The £660m Northern Powerhouse Investment Fund II (NPIFII) covers the entire
North of England and provides loans from £25k to £2m and equity investment up to
£5m to help a range of small and medium sized businesses to start up, scale up or
stay ahead.
The purpose of the Northern Powerhouse Investment Fund II is to drive sustainable
economic growth by supporting innovation and creating local opportunity for new and
growing businesses across the North of England. The Northern Powerhouse
Investment Fund II will increase the supply and diversity of early-stage finance for
the North’s smaller businesses, providing funds to firms that might otherwise not
receive investment and help to break down barriers in access to finance.
